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Our Story

Built on love.
Driven by what I've seen.

The Lifestyle Dog was founded on knowing what dogs give to a life — and knowing exactly what bad breeding takes away. This isn't a business built on opportunity. It's built on experience, loss, and a genuine belief that things here need to be done differently.

Why We Exist

Good breeding is the beginning
of everything.

We believe that good breeding isn't just about producing beautiful dogs. It's the foundation of a long, healthy life — and the single most important factor in whether a dog ends up thriving in a loving home, or struggling through years of preventable health problems.

We also believe that fewer dogs end up abandoned and in shelters when people are properly matched with the right dog from the start. A family that gets the right breed, from the right breeder, with the right preparation — that family keeps their dog for life.

The Lifestyle Dog exists to bridge the gap between what the UAE market offers and what families here actually deserve.

Alissa with Phoenix

The Team

A lifetime
with dogs.

Alissa with Phoenix

Alissa

Founder & Dog Concierge

I got my first dog the way most people do — with enthusiasm, trust, and not enough information. The breeder wasn't running a mill; the parents were cared for. But no health testing had been done. At the time, I didn't know to ask.

That dog became my soul dog. A Rottweiler who was by my side for almost twelve years. But from a relatively young age, the signs appeared — arthritis in her elbows and paws, then spondylosis. An active, vital dog slowed down far too early by conditions that proper breeding could have prevented. Watching that happen shaped everything that followed.

When I moved to the UAE, I was struck by the contrast with Switzerland — the standards I had grown up around versus what I found here. Pet stores with puppies in cages. Breeders with no health testing. A market that left families with no honest choice between a puppy mill and a rescue.

I became deeply involved in rescue — and still am. But I also recognised that rescue isn't the right path for every family, and that without a trustworthy alternative, people were simply going to keep ending up with poorly bred dogs from mills. I believe that good breeding is part of the solution to the very problem that fills shelters.

"I want families here to have the choice I didn't know I was missing. And I want dogs to have the start they deserve."

If you're looking for the right dog,
we'd love to help you find them.

Every enquiry starts with a conversation. We take the time to understand your family, your lifestyle, and what you're really looking for — before we ever start looking for a dog.

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